radical
Description
I was commissioned by Radical Australia to design the following:
- Car graphics
- Flyers
- Initial website layout
- Advertisements
- Stationery
- Car rendering for client proposals
- Environmental graphics
Inspired by the phrase ‘pure exhilaration, pure speed’, it was important that this message was carried throughout all the marketing and communication materials for Radical Australia. Provided with the identity styleguide and a wide selection of photographs, the challenge was to come up with an element that would encourage motor enthusiasts to participate in their events. The solution: using action shots to demonstrate the experience of racing.
